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Plus-Size Market Pathfinder

Are you missing out on 65 percent of US based customers and many globally? Are you truly welcoming plus-size customers? This quiz will show you where you are — and where to go next.

The plus-size market represents over $288 billion in annual global spending — yet most brands capture only a fraction of this opportunity. The Plus-Size Pathfinder will help you evaluate the critical factors that determine your ability to reach, serve, and convert this underserved audience. In just a few minutes, you’ll pinpoint missed revenue streams, identify untapped loyalty drivers, and see exactly where strategic changes can lead to measurable growth and market leadership.

How it Works

Answer Questions

Answer 40 simple multiple-choice questions covering product offerings, customer experience, marketing, and team culture. Each one is designed to reveal how well your brand is meeting the needs of plus-size customers — and where untapped opportunities for growth and loyalty might be hiding.

Category Scores

Get your personalized Plus-Size Pathfinder score across the key areas that shape your success with plus-size customers — and see exactly where to double down, fine-tune, or completely rethink your approach.

Get Recommendations

Get tailored recommendations based on your results, mapping the smartest route to stronger relationships with plus-size customers. We’ll point out the quick wins, chart the long-term climbs, and walk beside you as your guide — so you can reach the summit of inclusion and market leadership.